Interactive Marketing Hub Microsite, 2011

With ExactTarget's rapid expansion over the past few years, a plethora of new product offerings has been developed to accomodate a growing client base. With that, there was a need to properly explain the new product offerings online. This website was never published due to shifting priorities over the summer of 2011, but I wireframed a website for the Interactive Marketing Hub, ExactTarget's newest product.

I don't normally include wireframes without a finished product in a portfolio, but wireframing and initial conceptualizing are so important in the early stages to ensure proper execution of ideas down the road. This sampling of wireframes were great tools in communicating content strategy without getting overwhelmed by colors and fonts.